Failsafe Marketing Plan for Sellers
Hoosier Roots Real Estate Solutions has a proven track record of working effectively with other agents, handling various situations, and maintaining connections with lenders, inspectors, and other trades to facilitate a smooth transaction.
Selling Objective
To successfully sell your property at the best possible price within a reasonable timeframe. This objective encompasses not only the financial aspect but also factors like market conditions, property condition, competition, and the seller’s specific goals and needs. The selling objective drives the entire sales process, guiding decisions related to pricing, marketing strategies, negotiations, and ultimately achieving a successful transaction for the seller.
- Expose your home to the maximum number of interested and qualified buyers.
- Educate all interested prospects on the unique features and lifestyle benefits your home has to offer.
- Help you achieve the highest possible sales price for your home.
- Make the listing and sales process easy, convenient, and problem-free for you.
Marketing Plan Benefits
Provide professional advice on presenting your home to show exceptionally well and sell for the greatest price possible.
Offer room-by-room staging suggestions or connect you with a professional stager.
Arrange professional photography and a video walkthrough for listings over $300k.
Utilize Zillow/Facebook Marketing Boost to enhance online exposure.
Present your home to all agents who are active members of the Metropolitan Indianapolis Board of Realtors, Indiana Association of Realtors and the National Association of Realtors.
Organize and Host public open houses to attract potential buyers.
Maximize exposure through professional signage (optional lighting).
Enhance convenience for buyer viewings by placing a lock box.
Track showings and gather feedback through a subscription forum.
Distribute flyers, mailers, and/or brochures to promote your home.
Educate potential buyers on financing options through our preferred lenders.
Provide weekly market updates weekly until the home is sold.
Offer regular updates on all activity regarding your home, including agent showings, open house feedback, agent tours, sign inquiries, etc.
Follow up within 24 hours with agents who have shown the home but haven’t submitted feedback to answer any questions and motivate their buyers.
Ensure offers from buyers are pre-qualified to purchase the home.
Represent you in contract negotiations with buyers’ agents to generate the highest selling price.
Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth and hassle-free closing.
Be present with you at closing when your check is given to you!
Preparing Your Home
Please note that these are general suggestions. Each agent may have their own specific preferences for making a home picture-ready. Remember your home can never be too clean for pictures or showings. These small steps can help bring top dollar for your home when it sells.
Outside
Make an impression with curb appeal.
Kitchen
Allow buyers to visualize the space.
Bathrooms
Clear the clutter and keep clean.
Other
More tips to help sell quickly.
Outside
- Ensure trash cans are out of sight.
- Pick up and store the garden hose on a reel or in the garage.
- Freshly mow the grass to enhance the home's appearance in pictures.
- To enhance the overall appearance of your yard in the pictures, it is recommended to trim the bushes, remove weeds and mulch flower beds to help create a neat and well maintained yard for curb appeal.
- Remove any cars from the driveway.
- Stage patio furniture around a focal point, such as a table or fire pit.
- Store small children's toys and other personal items out of sight.
- Store or cover the grill.
Kitchen
- Clear most gadgets from the counter to create a sense of space.
- Remove magnets and personal items from the refrigerator.
- Hide or relocate the trash can for picture day.
- Ensure no dishtowels are hanging on the oven door, and no dishes are in the sink or drainer.
- Clear most of the countertops to highlight their roominess.
- If you have pets, put away their food and water bowls.
Bathrooms
- Hide the trash cans in bathrooms so they are not visible in the picture.
- Store hair dryers, curling irons, toothbrushes, lotions, and personal items out of sight.
- Fold and hang towels on the rod in a "hotel style."
- Pick up and tidy laundry rooms, with no laundry baskets on the washer or dryer, and no visible clothes.
Other
- Safely store firearms, medications and valuables out of sight.
- Restrain or take pets for a walk during the photography session.
- Remove or cover up any inappropriate artwork that might offend potential buyers or violate guidelines set by the Realtor or MIBOR.
